Forma StudioRedesign studio Talk to Carl

Step 1 of 6 · Your website

Let's make your website work harder.

Start with your existing website. We'll understand your business, find what's holding it back, and shape a design direction around your goals.

No design experience needed. Everything you choose here can be changed later.

Short on time? Get a free review instead.

Carl looks at your site personally and replies within 1 business day with what to fix first. No obligation.

What are you trying to accomplish? Optional

Step 2 of 6 · Discovery

A few questions before any design.

One at a time. Pick a starting point or answer in your own words — and skip anything you're unsure about.

C
Carl's design assistantWorking from what you've told us
Here with you
That's everything I need for now.

Step 3 of 6 · Design directions

Three directions for your business.

Based on your answers. Pick one, combine them, or describe something different.

Mix and match

For example: the typography of one, the colors and layout of another.

We'll keep your closest direction as a starting point and note this for Carl.

Step 4 of 6 · Website structure

Your new website structure.

The pages we'd recommend, and why. Rename, reorder, remove or add your own.

Step 5 of 6 · Your preview

Shape it until it feels right.

CDesign assistant
Editing: whole site
Site style

Step 6 of 6 · Next steps

Your concept is taking shape.

We've built a design direction from your website, your answers and your edits. What would you like to do next?

Send it to Carl for a personal review

Every concept is reviewed by a person before anything is sent back to you. No automated proposals.